Last updated: 16 May, 2018
This Privacy Notice explains who we are, how we collect, share and use personal information about you, and how you can exercise your privacy rights. The Services are governed also by the Terms of Service.
We are Dark Matter Ltd. ("DM"). For details about how to contact us, see "How to contact us" section below.
This Privacy Notice applies to personal information that we collect through our games, mobile applications and other products ("Games"), forums and websites we control, like at www.darkmatterplay.com ("Website") (together “Services”).
The personal information that we may collect about you through the Services broadly falls into the following categories:
Certain parts of our Services may ask you to provide personal information voluntarily. For example we will ask for certain information in order for you to register for an account with us, to begin playing Games, to subscribe to marketing communications from us, and/or to submit enquiries to us, such as:
The personal information that you are asked to provide, and the reasons why you are asked to provide it, we will try to explain to you at the point we ask you to provide your personal information.
When you use our Services, we may also collect certain information automatically from you and/or your device which may be considered personal information under applicable data protection laws, such as:
Advertising ID means Apple Identifier for Advertisers (“IDFA”) on Apple and Google Advertising Identity (“GAID”). These are unique identifiers for mobile device that advertisers use for interest based advertising. They are consistent across all apps and thus allow cross-app tracking. On Apple you can opt-out this by choosing “limit ad tracking” option from privacy settings. On Google Android you can opt-out by choosing “Opt-out of interest based ads”. Advertising IDs are non-permanent, non-personal identifiers, which are uniquely associated with your device. Similar technologies include tracking pixels within ads. These technologies allow companies (including marketers and advertisers) to recognise your device when you use websites and applications.
Device identifier / information means device type, device model, device maker, device operating system and its language or other technical data like screen size or processor, or combination of this data available from a device for a developer for checking the device compatibility with a particular application.
Some of this information may be collected using cookies and/or similar technologies (such as "SDKs" or software development kits), as explained further under the heading “Cookies and similar tracking technology” below.
We do not request or intend to collect any "special categories of information" such as any information on health, race, religion, political opinions or philosophical beliefs, sexual preferences or orientation. Kindly be cautious when sharing this information about yourself (or others) in our forums.
We use your personal information for following purposes:
3.1 We use advertising to fund our Services and to make our games available for free. We show third party advertising in our games and also advertise our Services via third parties. We wanted to provide you with more detail about how we use information for advertising, both in-game and on other third party properties.
When you view ads on DM properties (like in our games)
3.2 To enable us to show in-game ads we may send your advertising ID and IP-address to advertisers (or ad networks) to enable them to find appropriate ads to serve to you in our games and on third party properties. You can control and limit our use of your advertising ID in your device settings. DM does not control which specific ads are shown in our games (this is controlled by ad networks) but we do blacklist certain categories of ads.
3.3. Advertising IDs are used by the ad networks with for a number of purposes (please refer to the Privacy Notices of our advertising partners listed here "Third Parties") including for example to:
IP-address is typically used by advertisers to broadly see the general geographic area you are coming from for example country, state, and sometimes at city level).
When you view DM ads on third party services
3.4 DM also advertises its games on other apps by asking ad networks to serve its to audiences that will be interested in them (determined using Advertising IDs).
3.5 For these purposes the Advertising IDs are used by the ad networks for a number of purposes (please refer to the Privacy Notices of our advertising partners listed "Third Parties") including for example to:
3.6 You can opt out of interest based advertising on mobile applications by changing the privacy settings of your device and selecting "limit ad tracking" (Apple iOS) or "opt out of interest based ads" (Android).
The Services may use “cookies” and other technologies such as pixel tags, local shared objects, hardware-based device identifiers, flash cookies, operating system-based identifiers, clear GIFs and web beacons.
Cookies: A “cookie” is a small file stored by your device when told to do so by a website. Typically websites place a number of different cookies on an end-user’s device. Some of the cookies are “1st party,” from the website itself, and others are “3rd party,” belonging to advertising and analytics entities or social networks. Cookies are personal information. However, DM’s cookies do not include any other personal information and are typically used to quickly identify your device and to “remember” your device during subsequent visits for purposes of functionality, preferences, and website performance. You can disable cookies on your device or set your device to alert you when cookies are being sent to your device; however, disabling cookies may affect your ability to use the Services.
Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.
However, we will normally collect personal information from you only (i) where we need the personal information to perform a contract with you, (ii) where the processing is in our legitimate interests and not overridden by your rights, or (iii) where we have your consent to do so.
If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the "How to contact us" heading below.
We may share your personal information to the following categories of recipients:
We use appropriate technical and organisational measures designed to protect the personal information that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information. Specific measures we use include give examples – e.g. encrypting your personal information in transit and at rest.
Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different to the laws of your country.
Specifically, our Game servers are currently located in United States, and our group companies and third party service providers and partners operate around the world. This means that when we collect your personal information we may process it in any of these countries. However, we ensure appropriate safeguards are in place so that your personal information will remain protected in accordance with this Privacy Notice. These include implementing the European Commission’s Standard Contractual Clauses for transfers of personal information between our group companies and third party service providers and partners, which require all group companies to protect personal information they process from the EEA in accordance with European Union data protection law. It also includes transferring personal information to third party service providers and partners which are certified under the EU-US Privacy Shield.
Standard Contractual Clauses can be provided on request. We have implemented similar appropriate safeguards with our third party service providers and partners and further details can be provided upon request.
We retain personal information we collect from you where we have an ongoing legitimate business need to do so, for example, to provide you with a Service you have requested or to comply with applicable legal, tax or accounting requirements. We will for example periodically de-identify unused Game accounts and we regularly review and de-identify unnecessary personal information.
When we have no ongoing legitimate business need to process your personal information, we will either erase or de-identify it or, if this is not possible - for example, because your personal information has been stored in backup archives - then we will securely store your personal information and isolate it from any further processing until erasure is possible.
You have the following data protection rights:
We will respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.
When we collect personal information we do not know the age of our players. In case a player has a Facebook account and has logged in to a game, we will get the age information from player’s Facebook profile information. If we learn that we has inadvertently gathered personal information from a child under 13 years of age, we will take reasonable measures to promptly erase such personal information from our records.
We may update this Privacy Notice from time to time in response to changing legal, technical or business developments. When we update our Privacy Notice, we will take appropriate measures to inform you, consistent with the significance of the changes we make.
Data controller: Dark Matter Ltd., Keilaranta 7, 02150 Espoo, Finland. Email: firstname.lastname@example.org.
You can exercise your right to access personal information, request personal information to be erased or to opt out of personalised offers directly from our Games.
To do so,
This is the preferred method of contacting us because we can more accurately validate a request coming directly from the device and application.